Answer: When it's owned and managed by Forest (a tobacco-industry funded organisation).
Launched this week, Action on Consumer Choice (AoCC) purports to stand-up to the 'Nanny State', claiming that "A once benign nanny state has become a bully state".
Ostensibly positioning themselves as friends of the consumer, AoCC appear to conveniently ignore those consumer voices that conflict with their own. Take for example smoke free legislation. Smoke free legislation has the support of the majority of the population (A YouGov survey from March 2014 indicates that 82% of adults in England support smoke free legislation). Yet AoCC appear happy to ignore the fact that the majority of the population would prefer the choice to enjoy smokefree environments...
Robin Ireland, Chief Executive of the Health Equalities Group, comments:
"It is worrying and disconcerting to see another front-group established by Forest; a tobacco-industry funded organisation."
"Despite their claims to stand-up for consumer choice, it will be interesting to see if Action on Consumer Choice actually stand up for genuine free choice, or merely those choices that align with the interests of industry."
"It's important that people know the backers of Action on Consumer Choice and that we do not allow them to unfairly distort public debate and to undermine ongoing efforts to protect the public's health from vested interests."