Research plays an integral part in our work. A strong record in qualitative and quantitative research methods coupled with strong partnerships with leading academic institutions and market research agencies means that we are able to cater to your public health research needs.
The Breathe Free and Today I Can programmes utilised an insight approach to determine the usefulness, relevance and feasibility of different options and to evaluate outcomes and impact.
HEG in collaboration with the Centre for Public Health at Liverpool John Moores University has recently conducted qualitative and quantitative research into e-cigarettes and young people.
On a larger scale, HEG are delivering tobacco control programmes on behalf of the Union of European Football Associations (UEFA) and the World Heart Federation, including development of comprehensive smokefree policies and training packages for staff and volunteers working at EURO 2016 and the Champions League and Europa League finals. The 5 year EU funded research programme entitled EuroFIT is creating a new health partnerships between football clubs, fans and academic researchers to address the problems of physical inactivity, sedentary behaviour and poor diet. Qualitative and quantitative research has underpinned the design and delivery of these programmes.
HEG has carried out research in conjunction with Liverpool John Moores University, Centre for Public Health and the University of Liverpool to develop the health economic evidence base and encourage national policy action to reduce obesity prevalence in children and adults. Including;
i. A review of the evidence exploring the impact and effectiveness of food taxes, with a specific focus on sugar-sweetened drinks.
ii. Insight work to explore economic drivers of behaviour change, with a specific focus on the taxation of sugar-sweetened drinks
iii. Modelling the health and cost impact of taxation of sugar sweetened drinks for children and adults.
Our research findings coupled with advocacy have provided impetus to policy and practice. For example, the Play Smokefree voluntary code received local authority support in Cheshire and Merseyside following research findings, which showed overwhelming support from the public including smokers for the smokefree play areas in parks.
We can help you with fieldwork, data collection, analysis, action planning and dissemination.