HEG has delivered numerous high-profile and effective campaigns over the past decade. We utilise relevant health behaviour and health behaviour change theories alongside social marketing and communication techniques to change knowledge, attitudes and behaviour of individuals and populations. Our campaign expertise played a major role in the introduction of smokefree legislation in 2007.
With concern about obesity and its related health conditions increasing HEG has been commissioned by Directors of Public Health from across the North West of England to design and deliver a bespoke campaign to raise public awareness of the negative health impacts of sugary drink consumption. ‘Give Up Loving Pop’ is an innovative social marketing approach which has utilised public roadshows, street teams, social media, press releases and powerful imagery to encourage the public to rethink their sugary drink and to Give Up Loving Pop!
HEG has developed, delivered and evaluated the Smokefree Squad intervention, a smoking cessation referral programme for use by professional sports clubs. Stadium stewards and community staff are trained in brief intervention techniques to refer fans to local stop smoking services, supplemented by a set of bespoke social marketing materials, which are customised to reflect club logos and colours.
From sugary drink to smoking we can bring about positive change on public health issues.